Braun Bricks
Braun approached Popcorn Displays to refresh and improve on their existing ‘Brick/Wedge’ displays. The old units were made from layers of thick acrylic, weighing too much and constantly broke when moved or in transit.
We proposed an injection moulded display that fastened to a metal internal structure, giving the display support and a housing for electronics and anti-theft devices.
Challenges lay in meeting the clients low budget while still creating a theft preventable system that drew attention. Driving sales and reducing expensive losses.
The whole design team came together to work through an elegant, cost saving solution. Down to the folds in the steel, the amount of LED’s needed and fastenings. All savings helped achieve approval on pricing and meet our clients needs.
Production of all components was done offshore by our supply chain. Pre assembled & packaged to Melbourne, where we fitted the products, tested every unit under strict Quality Control processes and sent off to retailers.
Components included:
Injection Moulded top, sides, logo and tether grip
PETG diecut art retainer
OEM Pull box tethers
LED’s with Aus regulated and approved Power Supply (Tested and Tagged by Electrician in Melbourne).
Offset Printed Artwork
The project ran twice with a mixture of men’s and womens units going out to major retailers like JB HI-FI, Harvey Norman, Myer and David Jones.
The units are fully modular so the retailer/Braun could request any combination of products with a custom header to suit. Features included:
Magnetic security tether for customers to interact/hold product
Custom Braun tether grip with logo
Changeable educational graphics under a clear PETG sleeve
Charging cable to keep compatible units charged
Light up Braun Logos
Fastenings for header and shelving