Braun FMOT

 
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We had been working closely with Proctor & Gamble for some years and were in a unique position to pitch a new display for Braun. At the time of presenting concepts to the client it had not been allocated or sold into retailers.

The team at Braun quickly fell in love with the concept and moved to secure retailers for the project and we moved onto production level prototyping.

 
 
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There is always a challenge with displaying high end product. How do you reduce risk of theft and still let consumers touch and feel the product. Braun product are beautifully modern designed with the intention of being held.

We wanted to move away from zip ties and clamps which obscure the product and don’t provide the customer with the right feel/aesthetic the brand deserves. We moved to a fully custom, hidden security jacket that would make the product look like it was floating.

Knowing that around 50% of the Braun handles have a TPU or TPE handle posed a great challenge of adhering any security tether. We tooled the jacket from the same TPU because of its shoreness and conformability without making it weak. A rubber/urethane primer, cyanoacrylate glue and activator were used to complete the installation.

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The final design was settled on. Features included:

  • Updatable Graphics

  • Optional Clean & Charge Station (seen left on rhs)

  • Power to all shavers to keep charged

  • Metal Matte body with Gloss Acrylic accents

  • Option for LED lighting to be added and illuminate graphics

  • Custom security Jackets

 
 
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As of February 2021 the units are on their way to Australian and New Zealand Retailers with another Female run due to start production this year.

5 sizes of units were produced to allow up to 70 different product variants depending on Retailers needs. Produced offshore at our Facility in Dongguan, China - Assembled in Melbourne, Australia.