Nivea Lip for CVS USA
As we work closely with Nivea Australia & New Zealand as their preferred supplier, the opportunity arose to work through on-shelf solutions for Nivea in USA. Their Lip & Creme’s on shelf in CVS was a mess and would fall off shelf constantly. We worked through multiple designs and chose injection moulding/vacuum forming production methods knowing the amount of stores this would rollout to.
Initially the project was for multi-tiered display that could go on-shelf in aisle or on counter. However the brief slowly evolved as Nivea became more invested in our problem solving. Due to the strict guidelines CVS gave Nivea we weren’t allowed to take up any additional space than the product already held and had to display a large price sticker per product.
We came to an elegant solution of an injection moulded gravity tray that feed lip sticks down, with the finger tab revealing the brand and flavour. Each tray has a large section for price ticketing. The sides (left and right) are the same part, with magnets inset. The trays keyhole into the side panels and then magentise together for a sleek, tight solution. We took advantage of a Nivea logo we had produced in a project prior and added to the bottom tray - as we could put the price ticket in the shelf front below.
It was a great success and rolled out to every CVS store in USA, securing us more work with Nivea in USA and Europe.
