Porter’s Paints Bunnings Bay
Dulux approached us as a preferred supplier to be part of an exclusive tender. The Re-launch of an acquired artisan paints brand: Porter’s Paints. The brand was being launched into Bunnings Warehouse and the Dulux Group had received approval for an entire bay display.
Knowing the client and their expectations on quality and compliance we won the tender. As the Account Manager for Dulux it was my job to re-design, improve and engineer the display before moving onto prototype and production.
The overall design/layout of the bay was preconceived by the Porter’s team at Dulux, but was missing some important communication. What sets Porter’s aside from other brands is their signature textured finish and artisan hand crafted, pre-mixed colours. Meaning you can take the can directly off the shelf to check-out without needing to visit the paint counter. Much more self service!
With the addition of a brand introduction panel (far left), finish quality/signature style panel (middle top) and a slogan to the base beam we were able to communicate the brands unique position in Bunnings.
3 iterations of prototypes were produced due to the immense weight and complex joinery required due to it being a timber laminate display. Reducing visible edges, parts requiring assembly onsite and adjustability all reduced costs. The display came in 3 main pre assembled components that fit together, reducing the engagement time instore. A further 10 pre-production units were produced and installed in Metro-Melbourne stores as an initial launch and approval for the 200+ balance made.
Sourcing and creative problem solving were a key ingredient to the success of the project. Some of the complexities included:
Custom timber laminate with a wood-like texture was custom made to suit the brands existing flooring product.
Metal fabrication done requiring custom tools to hold painted samples in a custom matte black powder coating for durability.
Integrated LED lighting for shelving and LED downlights for that “living-room” feel.
Production from 4 suppliers - sent to one Quality Control Facility for packing in China.
Die-cut magnetic panels - primed, sealed and shipped to Melbourne ahead for painting.
We had a packing and roll-out schedule that carried on for 3 months with a 95% success rate. Popcorn handled the entire distribution and installation of the units across Australia & New Zealand. With live tracking and updates that the team at Dulux/Porter’s could stay informed and up to date with progress reports.