Swisse Mesh End for Chemist Warehouse
After designing a permanent Mesh End display for Nivea, Popcorn was sought out by dozens of brands to do the same. I had the pleasure of developing the Swisse display - a sleek black unit to house their multivitamins and suppliments.
Some of the design challenges includes:
Scope of stores they wanted to hit,
The budget
Different stock the unit had to carry (weight and size).
Ability to add or change promotional material
Adhering to retailers (Chemist Warehouse) strict Guidelines
Include space for large price ticketing that won’t obscure branding or product.
We finished the unit by creating a thin, light steel body complete with inbuilt nut fastenings and joins for easy assembly. Custom brackets with adjustability for any unique or un-uniform store. All fastening used a single M4 Allen key (included with every unit).
The header is a recycled injection molded logo from another project we did for Swisse some years prior - saving them costs while still being able to have a dynamic 3D logo.
The shelving is made from ABS plastic, injection molded. I added pins and clips to attach metal feet to each shelf, allowing it to securely attach to any position on the display, without breaking the abs shelf. The tooling has a textured finish to the top to stop the product sliding around, whilst being glossy on the outer surface. Finished off with a pad stamped Swisse logo on all sides. The shelf also has two relief slots to allow a divider and artwork to be run down the right side - turning it into a 2 sided display.
The Mesh End display has fully updatable side and shelf fronts. There are retainers molded and folded into the body to allow paper/card prints to be held. Allowing for promotions and sales.